Schedule
Tue-Thu, 6:00 PM - 9:00 PM (3/22/2011 - 4/2/2011) Location: MAIN EDU
Sat, 9:00 AM - 5:00 PM (3/22/2011 - 4/2/2011) Location: MAIN EDU
Description
Certification Course: This session offers a fascinating perspective into consumer behavior, lifestyle demographics, segmentation and clustering schemes, approaches to identifying and understanding target audiences, and ways to determine your brand's competitive advantage. You will discover how to identify emerging social, cultural, economic, and consumption trends, so you always keep your marketing fresh and relevant as times change.
Prerequisite: Marketing Principles & Practice