International Marketing (MKT 435)
Term: 2007-2008 Spring
Faculty
There is not currently a faculty member for this course
Schedule
Tue-Thu, 12:15 PM - 1:30 PM (1/9/2008 - 4/26/2008) Location: MAIN EDU 302
Description
MKT 435 International Marketing Three credit hours
A course designed to introduce students to the cultural, institution, political, and economic variables influencing the international
marketing environment, the concept of international trade, and a framework for the development and implementation of a multinational
marketing strategy. Prerequisite: MKT 331.