Marketing Channels (MKT 430)

Term: 2017 - 2018 Academic Year Fall

Faculty

	Jordan WhitfieldShow MyInfo popup for Jordan Whitfield
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Schedule

Tue-Thu, 1:30 PM - 2:45 PM (8/17/2017 - 12/9/2017) Location: MAIN EDU 203

Description

MKT 430 Marketing Channels Three Credit Hours

This course covers channels of distribution, from the Manufacturer (provider) to the wholesaler and retailer. Emphasis is placed on marketing decisions areas relating to the wholesaling and the overall flow of economic goods and services through these agents. Prerequisite: MKT 331: MKT 334