Schedule
Mon-Wed-Fri, 9:00 AM - 9:50 AM (8/15/2010 - 8/25/2010) Location: MAIN EDU 304
Mon-Wed-Fri, 9:00 AM - 9:50 AM (8/18/2010 - 12/11/2010) Location: MAIN EDU 304
Description
MKT 430 Marketing Channels Three Credit Hours
This course covers channels of distribution, from the Manufacturer (provider) to the wholesaler and retailer. Emphasis is placed on marketing decisions areas relating to the wholesaling and the overall flow of economic goods and services through these agents. Prerequisite: MKT 331: MKT 334