Description
MKT 355 Digital Marketing Three credit hours
This course introduces the student to the general of internet marketing topics including online advertising,
search, social media, and online privacy and policy implications. Course topics will also include ecommerce, ad effectiveness measurement, etc. There will be digital marketing strategy, implementation, and executional considerations for B2B and B2C brands and provide a detailed understanding of all
digital channels and platforms. The student will learn how to create campaigns and the strategies and
tactics in the most popular social media platforms, as generate reports and actions based on social media
analytics. Prerequisite: MKT 331 or permission of instructor