Consumer Behavior (MKT 350)

Term: 2023-2024 Academic Year Spring

Faculty

	Nayyer NaseemShow MyInfo popup for Nayyer Naseem
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Schedule

Sun, 2:00 AM - 2:01 AM (3/4/2024 - 5/1/2024) Location: MAIN ONLIN ASY

Description

MKT 350 Consumer Behavior Three Credit Hours

Study of the theories of consumer behavior with contributions from the social sciences. Explore the implications on human consumption, including decision - making factors that impact consumer purchasing patterns. Prerequisite: MKT 331 or Consent of Department.