Consumer Behavior (MKT 350)

Term: 2017 - 2018 Academic Year Spring

Faculty

	Frank WallaceShow MyInfo popup for Frank Wallace
	Email address is hidden, click here to email

Schedule

Mon-Wed-Fri, 10:00 AM - 10:50 AM (1/9/2018 - 5/12/2018) Location: MAIN EDU 301

Description

MKT 350 Consumer Behavior Three Credit Hours

Study of the theories of consumer behavior with contributions from the social sciences. Explore the implications on human consumption, including decision - making factors that impact consumer purchasing patterns. Prerequisite: MKT 331 or Consent of Department.