Consumer Behavior (MKT 350)

Term: 2016 - 2017 Fall

Faculty

	Tiffanie Turner-HendersonShow MyInfo popup for Tiffanie Turner-Henderson
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Schedule

Wed, 6:00 PM - 8:30 PM (8/18/2016 - 12/10/2016) Location: MAIN EDU 301

Description

MKT 350 Consumer Behavior Three Credit Hours

Study of the theories of consumer behavior with contributions from the social sciences. Explore the implications on human consumption, including decision - making factors that impact consumer purchasing patterns. Prerequisite: MKT 331 or Consent of Department.