Consumer Behavior (MKT 350)

Term: 2013 - 2014 Spring

Faculty

	Douglas Jay PoppenShow MyInfo popup for Douglas Jay Poppen
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Schedule

Tue, 5:30 PM - 8:00 PM (1/8/2014 - 5/3/2014) Location: MAIN EDU 302

Description

MKT 350 Consumer Behavior Three Credit Hours

Study of the theories of consumer behavior with contributions from the social sciences. Explore the implications on human consumption, including decision - making factors that impact consumer purchasing patterns. Prerequisite: MKT 331 or Consent of Department.