Consumer Behavior (MKT 350)

Term: 2012 - 2013 Spring

Faculty

	Tonia Michelle WoodburyShow MyInfo popup for Tonia Michelle Woodbury
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	Staff StaffShow MyInfo popup for Staff Staff
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Schedule

Wed, 5:30 PM - 8:00 PM (1/24/2013 - 5/18/2013) Location: MAIN EDU 304

Description

MKT 350 Consumer Behavior Three Credit Hours

Study of the theories of consumer behavior with contributions from the social sciences. Explore the implications on human consumption, including decision - making factors that impact consumer purchasing patterns. Prerequisite: MKT 331 or Consent of Department.