Schedule
Wed, 5:30 PM - 8:15 PM (1/7/2011 - 4/30/2011) Location: MAIN EDU 302
Wed, 5:30 PM - 8:15 PM (1/12/2011 - 1/26/2011) Location: MAIN EDU 302
Wed, 5:30 PM - 8:00 PM (1/12/2011 - 5/7/2011) Location: MAIN EDU 302
Description
MKT 350 Consumer Behavior Three Credit Hours
Study of the theories of consumer behavior with contributions from the social sciences. Explore the implications on human consumption, including decision - making factors that impact consumer purchasing patterns. Prerequisite: MKT 331 or Consent of Department.