Description
MKT 336 Retail Buying and Merchandising Three Credit Hours
This course examines the roles and responsibilities of buyers and merchandising managers that must balance (1) the needs of retailers, (2) objectives of vendors, and (3) the preferences of consumers. Consumer trends, inventory and retail store reports analysis, budgeting issues, assortment planning, merchandise displays and aids for merchandise controls and undertaken. The course is well suited to prepare students for careers as a vendor, buyer, or retailer of consumer goods and services. Prerequisite: MKT 334.