Description
ENT335 Entrepreneurial Marketing Three Credit Hours
The purpose of this course is to facilitate students’ conceptual knowledge and relevant skills needed to manage marketing activities at both strategic and operational levels. The course will help the University strive for its vision of a risk-oriented, entrepreneurial, independent presence. The course serves to provide students an understanding of the core activities in managing marketing, the uncertainty associated with new digital marketing tools and the role that knowledge and learning play in marketing tactics at the organizational level. In addition, the course will sharpen students’ already heightened use of technology with the newly added marketing mix, digital marketing, and develop students’ critical thinking skills around how marketing can be explored through unique strategic issues that involve dynamic entrepreneurial businesses.