Managerial Marketing (MKT 432)
Term: 2016 - 2017 Academic Year Spring
Tue-Thu, 12:00 PM - 1:15 PM (1/10/2017 - 5/13/2017) Location: MAIN EDU 302
MKT 432 Managerial Marketing Three credit hoursAn analysis of the nature and work of the marketing manager, who organizes, directs, and controls the various functional specialties of marketing. Prerequisite: MKT 334.