Managerial Marketing (MKT 432)

Term: 2011 - 2012 Spring

Faculty

	Douglas Jay PoppenShow MyInfo popup for Douglas Jay Poppen
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Schedule

Tue, 5:30 PM - 8:00 PM (1/11/2012 - 5/5/2012) Location: MAIN

Description

MKT 432 Managerial Marketing Three credit hours

An analysis of the nature and work of the marketing manager, who organizes, directs, and controls the various functional specialties of marketing. Prerequisite: MKT 334.