Schedule
Tue-Thu, 1:30 PM - 2:45 PM (1/7/2011 - 4/30/2011) Location: MAIN EDU 301
Tue-Thu, 1:30 PM - 2:45 PM (1/12/2011 - 5/7/2011) Location: MAIN EDU 301
Description
MKT 432 Managerial Marketing Three credit hours
An analysis of the nature and work of the marketing manager, who organizes, directs, and controls the various functional specialties of marketing. Prerequisite: MKT 334.