Managerial Marketing (MKT 432)

Term: 2007-2008 Spring

Faculty

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Schedule

Tue-Thu, 8:00 AM - 9:15 AM (1/9/2008 - 4/26/2008) Location: MAIN EDU 301

Description

MKT 432 Managerial Marketing Three credit hours

An analysis of the nature and work of the marketing manager, who organizes, directs, and controls the various functional specialties of marketing. Prerequisite: MKT 334.